An insightful exploration of international retail - considering the movement of a brand from its home market into different waters. For this module, I conceptualised the internationalisation of Maisons du Monde into Denmark, from its home market of France.

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This required in-depth analysis into the new market, but also the old - establishing push and pull factors for the shift and analysing whether the new market would be viable for expansion. This provided new insight into business and the considerations that are taken for every action.