Marketing

&

PR

Perhaps one of the most interesting modules - developing a marketing and PR campaign for a cause, in order to raise awareness and prompt positive action.

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The chosen cause was Toxic Masculinity and Male Mental Health - as despite being a prominent issue within society, it is rarely spoken about. Suicide is the biggest killer of men under the age of 45, thus the need for awareness and support is vital to save lives and help those in need.

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The concept was formulated as part of a collaboration with The Lions Barber Collective - a group of barbers who aim to provide a safe space for men to talk openly about their problems, and encourage and support them in seeking help.