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Trend

Forecasting

...

The second module of university - creating my own trend through in-depth analysis of society and the zeitgeist.

This module broadened my horizons and made me aware of all the influences around us that shape trends, the way we behave, and the way we shop.

This was achieved thanks to the guidance of renowned trend forecaster Els Dragt as a guest lecturer, and her book "How To Research Trends".

I loved the creativity and freedom this module gave me, and I was incredibly proud of the results.

Year One - Module Two

Trend Book

Research Document

Find the interactive research document here

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