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Trend

Forecasting

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The second module of university - creating my own trend through in-depth analysis of society and the zeitgeist.

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This module broadened my horizons and made me aware of all the influences around us that shape trends, the way we behave, and the way we shop.

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This was achieved thanks to the guidance of renowned trend forecaster Els Dragt as a guest lecturer, and her book "How To Research Trends".

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I loved the creativity and freedom this module gave me, and I was incredibly proud of the results.

Year One - Module Two

Trend Book

Research Document

Find the interactive research document here

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