My final module of my first year at university was a replica brief in collaboration with Selfridges. My team and I were tasked with developing a visual merchandising concept for their Radical Luxury movement.

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This module allowed me to explore store design and display, in the traditional sense but also in more radical and creative ways. We were allowed to conceptualise anything, so long as it offered that feel of luxury - offering something more to the consumer.

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Collaborating with my coursemates, we generated an immersive concept that stimulated the senses - utilising Cinema 4D to create 3D mock-ups of the spaces and bring the idea to life.